Brand Guidelines
These guidelines ensure consistent brand representation across all touchpoints.
Logo
Primary Logo - White
Use on dark backgrounds. Minimum size: 120px width.
Available format: PNG
Secondary Logo - Black
Use on light backgrounds. Minimum size: 120px width.
Available format: PNG
Download Logo Assets
Need other formats? Contact us at hello@clouxart.com for SVG, EPS, or custom sizes.
Logo Usage Guidelines
Proper Usage
- ✓Use white logo on dark backgrounds
- ✓Use black logo on light backgrounds
- ✓Maintain minimum clear space around logo
- ✓Use high-resolution PNG for crisp display
- ✓Ensure sufficient contrast with background
Avoid These Mistakes
- ✗Don`t stretch or distort the logo proportions
- ✗Don`t use on backgrounds with poor contrast
- ✗Don`t add effects, shadows, or outlines
- ✗Don`t change the logo colors
- ✗Don`t use logos smaller than minimum size
Color Palette
Primary Colors
Background
#191b1d
Primary Text
#EAEAEA
Secondary Text
#888888
Muted Text
#525252
Accent Colors
Innovation Blue
#879af2
Automation Pink
#d3208b
Scale Orange
#fda000
Brand Gradients
Primary Gradient
Innovation → Automation → Scale
Contact Gradient
Warm engagement tones
About Gradient
Professional storytelling
Typography
Font Stack
Inter
Our primary typeface for all digital communications. Clean, modern, and highly readable across all devices.
Hierarchy
Heading 1
48px - Bold
Heading 2
32px - Bold
Heading 3
20px - Semibold
Body Text
18px - Regular
UI Components
Buttons
Cards
Service Card
Animated gradient borders with hover effects for service presentation.
Brand Voice
Innovative
We speak about cutting-edge solutions and forward-thinking approaches.
Professional
Our tone is expert, reliable, and trustworthy without being formal.
Accessible
We explain complex concepts in clear, understandable language.
Usage Guidelines
Do`s
- ✓Use consistent spacing and typography hierarchy
- ✓Maintain brand color ratios in designs
- ✓Use gradients sparingly for emphasis
- ✓Ensure proper contrast for accessibility
- ✓Follow responsive design principles
Don`ts
- ✗Don`t use non-brand colors for primary elements
- ✗Don`t stretch or distort the logo
- ✗Don`t use multiple gradients in one section
- ✗Don`t use fonts other than Inter
- ✗Don`t compromise readability for style